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“Yes, we are going to Japan soon for further discussions with carmakers over there,” says Jones. Now that Mercedes Benz has integrated w3w into their sat-nav system, other carmakers are knocking on their doors says Jones. To be able to uniquely name these squares with 3-word phrases, they simply came up with 40,000 words and cubed it to get 64 trillion word combinations, a little more than the 57 trillion necessary. So why did these three pioneers decide on 57 trillion squares? Firstly, to divide the whole planet up into a 3x3 meter grid pattern, they needed 57 trillion squares. After realizing that even watered down versions of 18-digit GPS coordinates were too complicated for most people to remember, they came up with the idea of a 3-word combination, devised a core algorithm, built their first wordlist and created an app.

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In 2013, Sheldrick sat down with mathematician friends Jack Waley-Cohen and Mohan Ganesalingam, and started brainstorming about how to create a more usable and reliable address system.

A talented musician frustrated with ambiguous addresses enlists the help of two mathematicians and together they stumble onto a new potentially global standard for mapping systems that could save lives.Ĭompany cofounder and musician Chris Sheldrick identified the need for a better, more efficient addressing system after bands and musical equipment kept getting lost en route between gig locations due to vague addresses.

The story behind w3w has the makings of a great sci-fi mystery novel. With all that success, no wonder Mercedes took them up. And the international delivery service Aramex has started using us across Africa and the Middle East because many addresses are so vague,” comments Rhys Jones. We are employed by the Glastonbury Music Festival for first-aid emergency response, because w3w can pinpoint a patient in a huge crowd.

Every bus stop in Nigeria has a 3-word address. We are being used for such functions as postal services in Mongolia and Nigeria. “It is really starting to catch on as people realize its effectiveness. Stores in Mongolia are posting their 3-word addresses on doors and every bus stop has one.

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